Decisions in public choice tend to be reached based upon necessary risk communications among various stakeholders concerning the choice in issue, although decisions in management of private organizations can be regarded formed upon an edited set of informations obtained from various sources. Conceptual importance of risk communication demands scientists in policy informatics studying public choice to engage in their own scientific researches enabling them to redesign the process of public choice realizing “informed consent.”<br>A theoretically sound structure of risk science should not lack the appropriate conceptual consideration of risk communication, since both, useful risk assessment and productive risk management should be based on efficient risk communication. A person's perception of risk depends upon the person's experience of risks, thus making perception truly unique to that person. Undoubtedly, the manner in which a person assesses perceived risks depends on the value judgement of the person, again rendering risk assessment very much specific to that person. Similar arguments can be applied to action plans organized by the person to minimize the estimated negative impacts caused on account of facing risks. Risk communication must be regarded as extremely personal, and completely unique to the person in question. This uniqueness in risk communication requests conceptually inclusive design of “mindful learning process for other actors' risk perception, and counter risk actions.<br>In the case of medical decisions, wherein the concept of “informed consent” has been legally established, risk communication between a patient and the medical staff is implemented according to the patient's personal requirement in order to obtain the so called “informed consent.” Like medical scientists, scientists in policy informatics should be prepared to maintain and display academic loyalty, in order to develop the concept of “informed consent,” which is useful both in research and reality, as it acknowledges the personal uniqueness of risk communication.<br>In the past three decades, researchers in policy informatics have been conducting various empirical studies on citizen participation processes in order to formulate a better process of public choice with full, free, and fair participation. It is therefore unfortunate to point out that these efforts have resulted in limited success. In our endeavors to offer society a more promising, universally designed process of public choice, we should pay sincere academic attention to the concept of risk communication. In other words, we should to be prepared to create new knowledge for empowering risk communication in society and making the better use of risk communication. The paper presents the authors joint-efforts on, firstly, creating a promising design concept of decision process to achieve informed consent in public choice based upon risk communication and secondly, describing the related studied on the subject. and lastly, proposing an acceptable image of center for creating knowledges on risk communication.