書誌事項
- タイトル別名
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- A Neural Networks Model of Decision Making with ‘Feedback’ Mental Transaction
- フィードバックテキ シンリ ショリ オ フクム イシ ケッテイ ノ ニューラル ネットワーク モデル
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The purpose of this study is to develop a model of the decision-making process with the feedback mental transaction in which the result of decision making influences the evaluation of selective factors. Typical examples of this feedback mental transaction, including ‘resolution of cognitive dissonance’ and ‘rationalization’, are well-known in psychology. Namely, the evaluation of decision factors is influenced not by the evaluation of the decision but by the decision itself. At first, we assumed that the decision-making process consists of two steps. The first is the process by which certain candidates are selected from all alternatives and the latter is the process by which the final one is chosen from among the screened candidates. Then, we constructed a model which represents the interactive influences between preferable alternatives and decision factors via neural networks with feedback links. We used questionnaire results about customers' car purchases to estimate the weight parameters in the neural networks. Results of the simulation using this model showed positive agreement with the questionnaire results.
収録刊行物
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- 認知科学
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認知科学 10 (1), 112-120, 2003
日本認知科学会
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詳細情報 詳細情報について
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- CRID
- 1390282679459269632
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- NII論文ID
- 130004490673
- 80015820725
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- NII書誌ID
- AN1047304X
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- ISSN
- 18815995
- 13417924
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- NDL書誌ID
- 6506968
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- 本文言語コード
- ja
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- データソース種別
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- JaLC
- NDL
- CiNii Articles
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- 抄録ライセンスフラグ
- 使用不可