Effects of Harmonization between Word Semantics and Their Visual Presentation Style in the Processing of Words: Investigation by Measuring Priming Effects

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  • 語義と視覚表現の意味の一致が単語処理に及ぼす影響:プライミング効果による検討
  • ゴギ ト シカク ヒョウゲン ノ イミ ノ イッチ ガ タンゴ ショリ ニ オヨボス エイキョウ : プライミング コウカ ニ ヨル ケントウ

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Abstract

To demonstrate the effects of harmonization between a word’s semantics and its<br> typographies on human language word processing, we conducted a series of priming ex-<br>periments using a word-fragment completion task. In the learning phase of experiment<br> 1, words were presented visually as typography was manipulated to be either har-<br>monized or anti-harmonized with a word’s semantics. The results indicated that the<br> visual processing of a word was facilitated when the semantics of the word were harmo-<br>nized with its typographies, compared with instances where they were anti-harmonized,<br>which was observed as a result of decreased phonetic priming. In experiment 2, it was<br> demonstrated that priming was decreased by harmonized typographies, but this decline<br> was canceled by presented speech sounds compared with the results of experiment 1<br> although neutral speech sound recordings of words were presented with letters visually<br> presented as words. In experiment 3, the harmonization was manipulated using not<br> only letters but also speech sounds that were manipulated to be harmonized or anti-<br>harmonized. The results showed that the processing of letters was interfered with by<br> those harmonized speech sounds. These results imply that greater processing resources<br> were used for the sensory modality that was manipulated its harmonization.

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