MEASURING HUMAN ABILITY ON KANSEI BY SEMANTIC DIFFERENTIAL METHOD

DOI
  • NISHINA Ken
    Department of Techno-business Administration, Nagoya Institute of Technology
  • NIWA Shinji
    1st Industry Systems Development Division, NEC Corporation
  • MATSUDA Shin-ichi
    Department of Mathematical Sciences, Nanzan University

Abstract

KANSEI can be defined as the human ability to translate stimulus into impression. When the KANSEI is defined as ability, KANSEI ability is varied with individuals. Actually, some subjects may reproduce to translate stimulus into perceptions, but another subjects may not; while some subjects may translate some perceptions into various impressions, but another subjects may not. As a result, KANSEI data includes individual differences. If the variety of the individual differences on these translations can be measured as KANSEI ability, it can be helpful for analyzing the structural model of KANSEI evaluation. In this paper, it is supposed that a hierarchy structural model, which includes the perceptual stage, image stage and evaluation stage. Indices to measure translation abilities from stimulus into perceptual stage and from the perceptual stage into the image stage are proposed using the Semantic Differential (SD) method. KANSEI Quality of hubcap designs is included as a case study, to which the proposed indices are applied.

Journal

Keywords

Details 詳細情報について

  • CRID
    1390282679459708928
  • NII Article ID
    130004103857
  • DOI
    10.5057/kei.6.4_41
  • ISSN
    18845231
    13451928
  • Text Lang
    en
  • Data Source
    • JaLC
    • Crossref
    • CiNii Articles
  • Abstract License Flag
    Disallowed

Report a problem

Back to top