感性工学を用いた食品広告のデザイン分析

DOI Web Site 被引用文献2件

書誌事項

タイトル別名
  • ANALYSIS OF FOOD ADVERTISEMENT DESIGN USING KANSEI ENGINEERING
  • カンセイ コウガク オ モチイタ ショクヒン コウコク ノ デザイン ブンセキ

この論文をさがす

抄録

Advertising design has to give a consumer an incentive to purchase by giving a visual impact. It is very interesting to examine what kind of image gives an incentive to a consumer. The purpose of this study is to extract the design element which influences kansei strongly. The originals of a food advertisement were used for kansei evaluation experiment. The multivariate analyses which are cluster analyses, factor analyses and quantification type I were used to examine relationships between the design and kansei from obtained data. We mainly made the influence that a kind of product and a design element caused to kansei clear form the examination.

収録刊行物

被引用文献 (2)*注記

もっと見る

キーワード

詳細情報 詳細情報について

問題の指摘

ページトップへ