インターカラーによる流行色提案の的中率

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タイトル別名
  • THE RATIO OF SUCCESS IN PROPOSAL BY INTERCOLOR ON FASION COLOR
  • インターカラー ニ ヨル リュウコウショク テイアン ノ テキチュウリツ

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We examined whether the colors proposed by Intercolor actually prevailed in market or not. The main results were as follows.<BR>(1) The ratio of success in proposal was diverse for each color. The success in proposal had two meanings: in the first meaning, the color was proposed and hit, and in the second meaning, the color was not proposed and did not hit. For both cases, the ratios of success in proposal were showed.<BR>(2) The ratios of success in proposal were diverse for each year. These averages were 24.4% in SS and 35.2% in AW. The probability of hitting showed that AW had the excellent ratios but SS did not. This reason was considered.<BR>(3) The prevailing ratio in market was higher in AW (78.8%) than in SS (45.6%).<BR>(4) The probability of hitting showed that AW had the excellent ratios but SS did not.<BR>The ratios of basic colors to the prevailed colors were 54.3% for SS and 49.6% for AW.

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