購入品目数から見た野菜の購買行動と食意識の特徴

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  • Characteristics of Consumers’ Vegetables Purchasing Behavior and Food Consciousness: Analyzing Purchased Item Numbers
  • コウニュウ ヒンモクスウ カラ ミタ ヤサイ ノ コウバイ コウドウ ト ショク イシキ ノ トクチョウ
  • Characteristics of Consumers^|^rsquo; Vegetables Purchasing Behavior and Food Consciousness: Analyzing Purchased Item Numbers

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This article clarifies the buying pattern and food consciousness of consumers based on the number of vegetables purchased, by utilizing the consumer monitor records of food purchase and questionnaires.<br> 1. There is a large difference of between 2 to 26 items of vegetables purchased in one week between various monitors. However, there was no difference in the working status, family income, or family composition of the monitors.<br>2. When comparing the larger number (over 10 items per week) of purchase monitors and the lesser number (less then 10 items a week) of monitors, there was no difference in the frequency of purchase or the type of store they purchased the food at.<br>3. The monitors who purchased a larger number of items were more enthusiastic about cooking, but the monitors who purchased lesser number of items leaned towards the opposite end.<br>

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