CLARIFICATION OF KANSEI VALUES THROUGH ANALYSIS OF IT EMPLOYEES' UNCERTAIN AWARENESS

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  • IMAI Shinya
    Graduate School of Information, Production and Systems
  • WATADA Junzo
    Graduate School of Information, Production and Systems
  • LIN Che-Wei
    Graduate School of Information, Production and Systems

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Other Title
  • 「あいまいと感性」ＩＴ企業実務者のあいまいな意識の分析に基づく感性的価値観の解明
  • IT キギョウ ジツムシャ ノ アイマイナ イシキ ノ ブンセキ ニ モトズク カンセイテキ カチカン ノ カイメイ

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Abstract

In an IT industry, people make effort in the innovation and reform of their company in order to increase a company value. The objective of this paper is to recognize and evaluate how employees are satisfied of their situations, in other words, to clarify the latent structure of IT employees' vague awareness under their behaviors and decision makings. In this paper, such a structure of vague awareness is named Kansei values. Researches of such Kansei values results in understanding what kind of Kansei values have strong relations to good communications with customer companies. Such results illustrate how to educate, train and foster employees as a business strategy. We searched 167 front marketing staff of five regional business partner companies by means of questionnaires. The relations between organizations and employees and between the line employees and the staff employees in a company are analyzed based on rough set theory and pattern classification analysis as well as on basic statistics. The results of the analysis explain Kansei values that individual employees do improve themselves and improve their own quality enhance and heighten the management quality and company competitiveness, furthermore, provide added values for employees themselves.

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