じゅんさいの産地マーケティングの実態と課題
書誌事項
- タイトル別名
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- <b>Conditions and Issues Related to the Marketing of a Water Shield Production Center </b>
- じゅんさいの産地マーケティングの実態と課題 : 加工業者を中心に
- ジュンサイ ノ サンチ マーケティング ノ ジッタイ ト カダイ : カコウギョウシャ オ チュウシン ニ
- Conditions and Issues Related to the Marketing of a Water Shield Production Center
- <b>—with an Emphasis on Processors— </b>
- ―加工業者を中心に―
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This study specifically examines processors in the marketing of production centers of local agricultural specialties and identifies their conditions, issues, and future directions.<br>Approximately 80% of Japan’s domestic production of water shields, as examined in the analysis, is concentrated in Mitane-cho, Akita prefecture. No competing production centers or processors use conventional sales channels, and this discourages new product development. Even under such circumstances, new developments have taken place, such as the procurement of raw materials through the use of refrigeration and processing technologies, and product and channel development through the strategic positioning of material production at the farm level (i.e., ponds). In the future, however, the entire water shield market needs to be expanded by increasing raw material production, by leveraging cooperation among processors and offering the year-round sale of products created through the shared use of refrigeration and processing facilities in the region.
収録刊行物
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- 農林業問題研究
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農林業問題研究 49 (2), 368-373, 2013
地域農林経済学会
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詳細情報 詳細情報について
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- CRID
- 1390282679465761152
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- NII論文ID
- 10031200417
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- NII書誌ID
- AN00202829
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- ISSN
- 21859973
- 03888525
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- NDL書誌ID
- 024951075
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- 本文言語コード
- ja
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- データソース種別
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- JaLC
- IRDB
- NDL
- Crossref
- CiNii Articles
- KAKEN
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- 抄録ライセンスフラグ
- 使用不可