<b>Assessment of Customer Interfaces in Online Supermarkets </b>

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Other Title
  • ネットスーパーにおける顧客インターフェイス評価
  • ネットスーパー ニ オケル コキャク インターフェイス ヒョウカ
  • Assessment of Customer Interfaces in Online Supermarkets

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Description

This study describes consumer assessments of the media used in online supermarkets.<br>(1)Online supermarkets, offering a large selection of food products, allow consumers to select products on websites, making page layout and site usability extremely important.<br>(2)A comparison of shoppers and non-shoppers indicates differences in the details of the usability they seek.Shoppers prioritize the rapidity of the product search whereas non-shoppers emphasize ease of viewing.Shoppers value illustrated product information that allows instant decision-making while non-shoppers appreciate written product information that helps reduce the anxiety of being unable to touch the products.

Journal

  • Journal of Rural Problems

    Journal of Rural Problems 48 (1), 120-125, 2012

    The Association for Regional Agricultural and Forestry Economics

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