The effect of the interpersonal factor on the people's selection of TV program

DOI 1 Citations
  • ISHIGURO Itaru
    Department of Social Psychology, Graduate Shool of Humanities and Sociology, University of Tokyo

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Other Title
  • テレビ番組の視聴行動に対人的な要因が与える影響
  • テレビ バングミ ノ シチョウ コウドウ ニ タイジンテキ ナ ヨウイン ガ アタエル エイキョウ

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Abstract

Many uses and gratification studies in the mass communication research revealed that people select TV programs to meet their own needs, regardless of the senders' intention. Most of the studies, however, neglect the impact of others, which was found important in the studies of campaign effect. This study intends to examine the impact of others in terms of interpersonal environment (Ikeda, 1994, 1997) and to reconsider Komori and Ikeda (1996)'s findings. The hypothesis was: the more the number of the frequently-contact-others who watch a certain genre of TV program, the higher the tendency that the main respondent would watch the same genre of TV programs. Conducting a snowball sampling survey at one ward in Tokyo, and analyzing the data, the hypothesis was confirmed with at least three genres, dramas, sports, and "wideshow"s, which are mainly composed of gossips about stars. This implies people's selection of TV programs can be explained in terms of interpersonal factors.

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Details

  • CRID
    1390282679466662144
  • NII Article ID
    110006318265
  • NII Book ID
    AN10049127
  • DOI
    10.14966/jssp.kj00004622706
  • ISSN
    21891338
    09161503
  • NDL BIB ID
    4727666
  • Text Lang
    ja
  • Data Source
    • JaLC
    • NDL
    • CiNii Articles
  • Abstract License Flag
    Disallowed

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