The choice of comparison in success-failure situations : social comparison or temporal comparison ?(<Special issues>Self in social influence processes)

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  • 成功、失敗場面における比較対象の選択傾向の差異 : 社会的比較か継時的比較か?(<特集>『対人影響過程における自己』)
  • 成功,失敗場面における比較対象の選択傾向の差異--社会的比較か継時的比較か?
  • セイコウ シッパイ バメン ニ オケル ヒカク タイショウ ノ センタク ケイ

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There assumed to be two types of comparisons: social comparison (Festinger, 1954) and temporal comparison (Albert, 1977). The purpose of the present study was to examine which of these comparisons would occur when people experience either success or failure. Two hundred and twelve undergraduate students were given 14 short senarios which described fictious situations containing either success or failure. They were told to assume these situations happened to them and asked to choose one of five alternatives of comparison. The alternatives were: past self when succeeded; past self when failed; similar other; superior other; other answers (Subjects were asked to describe). The first two alternatives represented temporal comparison and the third and fourth alternatives represented social comparison. The last alternative was added to examine other possibilities of comparison, if any. The data indicated that subjects preferred temporal comparison when succeeded. On the other hand, social comparison was preferred when failed. Furthermore, multidimensional scaling (MDS) analysis revealed the latent structure of given situations. Three dimensions were extracted: success-failure; causal attribution; importance.


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