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Cultural views of self and self-assessment behavior : Empirical findings in Japanese culture


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  • 文化的自己観と自己査定行動 : 日本文化における検討
  • ブンカテキ ジコカン ト ジコ サテイ コウドウ ニホン ブンカ ニ オケル

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Three experiments were conducted trying to examine the self-assessment theory (Trope, 1983) in Japan. As self-assessment motivation seems to be derived from the independent construal of the self (Markus & Kitayama, 1991), it was hypothesized that the motivation will be suppressed by theinterdependent construal of the self which is ubiquitous in Japanese culture. Experiment 1 replicated self-assessment behavior, using the same manipulations as in the previous studies where the subjects felt almost no concern about interpersonal relationships. In Experiment 2, it was demonstrated that subjects displaying a high level of interdependency did not show self-assessment behavior in the conditions where interpersonal concerns were activated. On the other hand, the results in Experiment 3 did not reveal such suppression of self-assessment in the case of subjects who lacked the independent or interdependent construal of the self. These results suggested that Japanese subjects tend to inhibit their self-assessment motivation in favor of self-devaluation process.


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