『おもいやり』と食料消費

DOI Web Site 被引用文献4件 参考文献43件

書誌事項

タイトル別名
  • Altruism and Food Consumption
  • 『おもいやり』と食料消費 : 公共財的側面をもつ属性に対する消費者評価
  • 『 オモイ ヤリ 』 ト ショクリョウ ショウヒ : コウキョウザイテキ ソクメン オ モツ ゾクセイ ニ タイスル ショウヒシャ ヒョウカ
  • Consumer Evaluation for Attributes Affiliate with Public Dimensions
  • ─公共財的側面をもつ属性に対する消費者評価─

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抄録

Recently the importance of credence attribute of food is increasing in the process of consumer choice. This kind of credence attribute often affiliate with public goods, for example, environment, animal welfare, suitability, fear trade, support for local famers and so on. A lot of literatures investigated about consumers' preference for affiliated public good attributes. In this paper, we reviewed those empirical literatures and categorized them into 5 groups by the types of attributes discussed in them. Then we estimated demand functions of eco-friendly rice to investigate the effect of consumer's altruism or awareness to public goods. Additionally we tried to estimate payment by consumers for environmental conservation through daily purchase of eco-friendly rice based on their altruism.

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