書誌事項
- タイトル別名
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- Effectiveness of Local Specialties as a Marketing Resource for Tourism Promotion
- Bキュウゴトウチ グルメ オ リヨウ シタ カンコウ ジギョウ ノ テンカイ ホウコウ ニ カンスル イチ コウサツ
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説明
In this study, we investigated whether local specialties were effective marketing resources for tourism promotion. Correspondence analysis of data from a questionnaire survey conducted in Kuroishi city revealed the following. The ratio of tourists whose primary motive for visiting the area was local specialties increased with increasing distance from their hometown. Furthermore, a higher percentage of tourists were visiting the area for local specialties as opposed to just passing through on the way to other destinations around the city. Moreover, first-time visitors enjoyed passing through the area, while repeating visitors tended to enjoy staying there. These results suggest that considering differences in tourist preferences is important for tourism promotion
収録刊行物
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- フードシステム研究
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フードシステム研究 22 (3), 193-200, 2015
日本フードシステム学会
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詳細情報 詳細情報について
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- CRID
- 1390282679470495360
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- NII論文ID
- 130005132092
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- NII書誌ID
- AA11251336
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- ISSN
- 18845118
- 13410296
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- NDL書誌ID
- 027096973
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- 本文言語コード
- ja
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- データソース種別
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- JaLC
- NDL
- Crossref
- CiNii Articles
- KAKEN
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- 抄録ライセンスフラグ
- 使用不可