化粧品の高級感を規定する要因に関する研究

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  • 神宮 英夫
    金沢工業大学　心理情報学科・感動デザイン工学研究所
  • 高橋 正明
    パナソニック環境エンジニアリング株式会社

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タイトル別名
  • Research on Factors to Provide the Feeling of Luxury in Cosmetics
  • トクシュウ ソウセツ カンセイ カラ ノ モノズクリ 1 ケショウヒン ノ コウキュウカン オ キテイ スル ヨウイン ニ カンスル ケンキュウ

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抄録

The feeling of luxury in cosmetics is the most important quality for all price classes. In the present study, we paid attention to the relation between the skin feel and the feeling of luxury in comparison with the high prestige brand and the low-priced brand. The purpose of this study was to clarify what kind of qualities made the customer aware of the feeling of luxury. In addition, the skin feel in a time series was analyzed, and the features of the feeling of luxury were clarified. The relation between the skin feel and the feeling of luxury was specified from the change in the evaluation structure by using Structual Equation Modeling (SEM). The way to improve the feeling of luxury in two brands is discussed.

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