Strategy model of small and medium-sized manufacturer for evolution : Case of the second innovative start-up of Yamamoto Precious Metal Co., Ltd.

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  • 中小製造業の進化のための戦略モデル : 山本貴金属第二創業の事例(22年度第1回研究会)
  • 中小製造業の進化のための戦略モデル--山本貴金属第二創業の事例
  • チュウショウ セイゾウギョウ ノ シンカ ノ タメ ノ センリャク モデル ヤマモト キキンゾク ダイ2 ソウギョウ ノ ジレイ

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Abstract

Average length of company life tends to be shorter due to the fast social structural change. This suggests that companies are not able to survive in case that they don't adapt to changing management environment. A case of the company even in such environment that succeeds in the second innovative start-up from the first start-up by the flexible management strategy is studied. The company was nearly put out of business at its maturity stage in the life-cycle because of external environment change such as easing of regulations, internal environment change such as business succession and market change that the products had not met customers' needs. The company must have created a new business as its second innovative start-up. The innovations for the company are to build distribution channel and expand business domain. This paper deals with the distribution strategy and business domain expansion strategy which evolves and develops companies.

Journal

  • ITE Technical Report

    ITE Technical Report 34.23 (0), 5-10, 2010

    The Institute of Image Information and Television Engineers

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