A Value Co-creation Model for Japanese Creative Services : Enhancement and classification of the value co-creation model based on tacit knowledge utilization(<SPECIAL REPORT>NEW TRENDS IN SERVICE INNOVATION)

DOI Web Site
  • HARA Yoshinori
    Graduate School of Management, Kyoto University
  • OKA Hiroki
    Management Innovation Center, NTT Data Institute of Management Consulting, Inc.

Bibliographic Information

Other Title
  • 日本型クリエイティブ・サービスの価値共創モデル : 暗黙的情報活用に基づく価値共創モデルの発展的整理(<特集>サービスイノベーションの新展開)
  • 日本型クリエイティブ・サービスの価値共創モデル : 暗黙的情報活用に基づく価値共創モデルの発展的整理
  • ニホンガタ クリエイティブ ・ サービス ノ カチ キョウソウモデル : アンモクテキ ジョウホウ カツヨウ ニ モトズク カチ キョウソウモデル ノ ハッテンテキ セイリ

Search this article

Description

In this paper, we aim to classify various aspects of the value co-creation model, in particular, based on the high-context Japanese creative services. In addition to the existing work applying for the explicit value creation process and the explicit needs, we enhance the model to include the information utilization processes with tacit knowledge. Introducing the value co-creation processes such as "Omonpakari", "Mitate", and "Suriawase", gives us the insights reducing the commoditization of values. Enhancement of the model contributes to developing the value creation framework that contains both sustainability and scalability towards a new way of service globalization.

Journal

Details 詳細情報について

Report a problem

Back to top