顧客満足度調査を用いた農産物直売所への顧客ニーズの把握と施設の改善方向

DOI Web Site 被引用文献6件 参考文献6件

書誌事項

タイトル別名
  • Grasping problems and analyzing trends of customers with customer satisfaction investigation in farmers markets
  • コキャク マンゾクド チョウサ オ モチイタ ノウサンブツ チョクバイショ エノ コキャク ニーズ ノ ハアク ト シセツ ノ カイゼン ホウコウ

この論文をさがす

抄録

We introduced CS (customer satisfaction) analysis into farmers markets. CS investigation showed that needs of a customers and purposes of coming to the store depended on characteristic of farmers markets. Line-up and quality of foods are considered important in the farmers markets held on holidays. Quality of vegetables is made much of in the farmers market held weekdays. Prices and displays of merchandise are considered important in the morning markets. Farmers The farmers markets with restaurant must be kept clean. However, refinements are up to characteristic of farmer's market and its customers' needs. There are several refinements universal to some extent, and they are Line-up of foods and prices and displays in the morning markets.

収録刊行物

被引用文献 (6)*注記

もっと見る

参考文献 (6)*注記

もっと見る

詳細情報 詳細情報について

問題の指摘

ページトップへ