ANALYSIS ON PURCHASE BEHAVIOR ACCORDING TO DISPLAY WAY OF MERCHANDISE BY BAYESIAN NETWORK

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  • 購買行動と商品陳列方法のベイジアンネットワーク分析
  • コウバイ コウドウ ト ショウヒン チンレツ ホウホウ ノ ベイジアン ネットワーク ブンセキ

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By using Bayesian network and Belief propagation, we made relationship clear between display way of merchandise and purchase behavior in mass-market discounter of medium scale shop, selling childhood product after observing and recording customers behaviors. Followings are characteristics of customers' behaviors towards clothes in shelves, displayed by “Face-out”, “Sleeve-out” and “Folded”. On “Face-out”, they tend to act same ways on shelf just after upper one. On “Sleeve-out” and “Folded”, they tend to act same way side by side (particularly, on “Folded” they see both sides (they don't tend to pick up or buy them)).

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