STUDY OF THE ARRANGEMENT OF SEATS AND CUSTOMER SATISFACTION OF PROFESSIONAL BASEBALL STADIUM<br>—Stadium segmentation studies related to the facility environment Part1—

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  • UEBAYASHI Isao
    Graduate School of Sports Sciense, Waseda University, M. Eng., Sport Sciences.
  • MANO Yoshiyuki
    Prof., Faculty of Sport Sciences, Waseda University, Ph. D.
  • SENDA Mitsuru
    Prof., Dept. of Architecture, Faculty of Engineering, Tokyo Institute of Technology, Dr. Eng.

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Other Title
  • プロ野球スタジアムの観戦満足度と座席位置に関する研究<br>～施設環境に着目したスタジアムのセグメンテーション研究(その1)～
  • プロ野球スタジアムの観戦満足度と座席位置に関する研究 : 施設環境に着目したスタジアムのセグメンテーション研究(その1)
  • プロ ヤキュウ スタジアム ノ カンセン マンゾクド ト ザセキ イチ ニ カンスル ケンキュウ : シセツ カンキョウ ニ チャクモク シタ スタジアム ノ セグメンテーション ケンキュウ(ソノ 1)
  • STUDY OF THE ARRANGEMENT OF SEATS AND CUSTOMER SATISFACTION OF PROFESSIONAL BASEBALL STADIUM<br>&mdash;Stadium segmentation studies related to the facility environment Part1&mdash;

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 In order to carry out the management of sports leagues stable, the stadium business is focused on. Customer satisfaction of the stadium has been described by the quality of service in the prior paper. The purpose of this study is to analyze the relationship between customer satisfaction and seating arrangement. I went the analysis of the following three.<br> 1. Survey for watching and satisfaction seat arrangement according to questionnaire in professional baseball stadium.<br> 2. Correlation analysis of the seating arrangement and satisfaction in each of the "seating arrangement area of default" and "seating arrangement group of satisfaction".<br> 3. Multiple regression analysis of satisfaction as the dependent variable seating arrangements at each of the "seating arrangement area of default" and "seating arrangement group of satisfaction".<br> The results of the analysis, there is a correlation seating arrangement and customer satisfaction. It is necessary to examine more about the structure of customer satisfaction.

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