書誌事項
- タイトル別名
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- A STUDY ON THE ACTUAL CONDITION AND INFLUENCE FOR THE REGION AND THE RESIDENT OF LOCAL SPECIAL PRODUCT BRANDING
- トクサンブツ ノ チイキ ブランドカ ノ ゲンジョウ ト チイキ エノ エイキョウ ニ カンスル ケンキュウ ショウヒョウ トウロク ズミ ノ スイサンブツ オ タイショウ ト シテ
- —Case study of the marine products that are registered a trademark—
- ―商標登録済みの水産物を対象として―
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In these days, local special product branding is watched with keen interest as a effective method for activating the reigons economicaly and mentaly. But it has just started, so there are a few researches and arrenged information. It is nessecery to research for the actual condition and the influence of branding.<br>At first I extracted the marine products that are registered a trade mark and put informations in order. Secondly, I clarified the influece of local special product branding for the regional economy and the residense attitude in case of Anori-fugu. The result is 1) adding product value, 2) increasing visitor, 3) producing resident's affection and pride for the region.
収録刊行物
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- 日本建築学会計画系論文集
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日本建築学会計画系論文集 73 (625), 565-572, 2008
日本建築学会
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詳細情報 詳細情報について
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- CRID
- 1390282679756565120
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- NII論文ID
- 110006647713
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- NII書誌ID
- AN10438548
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- ISSN
- 18818161
- 13404210
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- NDL書誌ID
- 9399972
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- データソース種別
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- JaLC
- NDL
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- 抄録ライセンスフラグ
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