Fluctuations in Japanese Mandarin Orange-Producing Areas with Changes in Market Conditions

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  • 市場構造の変貌とみかん産地の盛衰
  • シジョウ コウゾウ ノ ヘンボウ ト ミカン サンチ ノ セイスイ

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This paper investigates the mandarin orange-producing areas in which mandarin orange growers have maintained a firm position, and even developed itfurther, despite the general decline of Japanese agriculture in recent years. The purpose of this paper is to analyze the factors underlying this development.Mandarin orange growing increased rapidly in Japan in the 1960s, with the main mandarin-producing areas established in Western Japan. After 1972, however, overproduction drove the producing areas into a long-term stagnation, and yields, decreased, with some regional differences.In light of the changes in mandarin orange market conditions, including changes in the supply-and-demand situation and in consumer need factors ranging from price to taste, the postwar years can be divided into the following three periods :Period I (〜197l), in which demand exceeded supply and the mandarin orange growers made steady profits.Period II (l972〜l983), in Which overproduction emerged as a major problem, and the growers suffered losses. Period III (l984〜), in which price differentials appeared between high-and-low quality mandarin oranges. In recent years, the mandarin orange-producing areas have been differentiated into declining areas and developing areas, depending on their ability to adjust to the changing market conditions. In Wakayama Prefecture there are a number of distribution associations which ship mandarin oranges according to a self-selection system as well as a cooperative-selection system. Both of these have responded appropriate1y and flexibly to recent changes in market conditions. Thus, this region exemplifies the factors required for the maintenance and development of mandarin orange growing more clearly than other prefectures.

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