Some Problems to be Solved in Comparative Study of Survey Modes

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  • モード比較研究の解くべき課題
  • モード ヒカク ケンキュウ ノ トク ベキ カダイ

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This paper examines the methodological issues of social surveys by investigating the ICT aided survey methodology focusing on the survey modes and showing our experimental survey. First, we show the knowledge obtained through the interviews with the survey experts in Europe and the United States. Then we describe the design of our experimental survey for mode-comparison: randomly assigning a probability sample to CAPI, PAPI, CASI, using almost same questionnaire. The results show that the introduction of ICT seems not to hamper the cooperation of the respondents judging from the response rates of three modes being almost same, the interviewers speak well of CAI, and item non response rates of questions via self-administration might be higher in CAI than paper SAQ. In the end we argue the future issues and possibilities of ICT aided social survey from the experience of our survey and the analysis of paradata, and some problems to be solved in survey mode studies.

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