An Empirical Analysis of the Relationships among Distribution Channels in the Japanese Music Market

DOI Web Site 30 References

Bibliographic Information

Other Title
  • 日本の音楽市場における媒体間の関係に関する実証分析
  • ニホン ノ オンガク シジョウ ニ オケル バイタイ カン ノ カンケイ ニ カンスル ジッショウ ブンセキ

Search this article

Description

This study constructed a simultaneous equation model of CD sales and rentals, using the data by title of CDs appearing on the Rental Top 100 from 2005 to 2009 in order to investigate the relationship between the sale of a CD and its rental as well as the relationship between a CD and music distribution via networks. The results found both that a CD with high sales was rented frequently and that a CD that was rented frequently had a large amount of sales. This study also showed that the impact of an artist's previous performance on CD sales and rental differed, implying that consumers decided whether they purchased or rented a CD by different criteria. In addition, while hit music in the network distribution market was likely to become hit music in the CD retail market, a similar relationship between hits in the network distribution and rental markets was not found.

Journal

References(30)*help

See more

Related Projects

See more

Details 詳細情報について

Report a problem

Back to top