Tendencies of Twitter use by candidates in the 2014 general elect

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  • 2014年衆議院議員総選挙期間中の候補者におけるTwitterの利用傾向
  • 2014ネン シュウギイン ギイン ソウセンキョ キカンチュウ ノ コウホシャ ニ オケル Twitter ノ リヨウ ケイコウ

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Abstract

<p>Many candidates utilized social media such as Facebook and Twitter for their election campaign in the 2014 election. On the other hand, since social media use during election campaigns had been prohibited until 2013 in Japan there are few literatures focusing on the tendencies and effectiveness of social media use by candidates. Moreover, literatures and news articles have usually focused on comparison among political parties and didn't pay much attention on candidates.</p><p>This research tries to examine usage tendencies of candidates of Twitter use empirically by using original sampling data. Especially, we focus on past actual use and clarify immature use of social media.</p>

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