Trial production of goat milk jam and its acceptability-Demand development by new goat milk product-

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  • 山羊ミルクジャムの試作と受容性―新たな山羊産品による需要開発―
  • ヤギ ミルクジャム ノ シサク ト ジュヨウセイ アラタ ナ ヤギ サンピン ニ ヨル ジュヨウ カイハツ

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“Cajeta” is a type of sweetened condensed goat milk that is very popular in Mexico. It is produced by concentrating goat milk at atmospheric pressure in the presence of added sucrose. Cajeta is a semisolid product similar to milk jam which is retailed domestically as cow milk jam. Goat milk jam has not been familiar or seen at local stores to the Japanese consumer. Trial production of Cajeta (goat milk jam), sensory test, were carried out to examine the acceptance of goat milk jam by Japanese consumer. The test used 394 consumers aged 10's to 60's. The participants preferred cow milk jam rather than goat milk by their odor, taste and overall evaluation. However, more than 70% of participants who tasted goat milk jam determined “average” in overall evaluation. This result show that goat milk jam can be promoted to the Japanese consumer as “a new goat milk product” if goaty smell is eliminated and the price is reasonable. A considerable number of market strategies need to be implemented to achieve the acceptance of goat milk jam by Japanese consumers.

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