Japanese Tourists' Consciousness of Foreign Travel

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Other Title
  • 日本人旅行者の海外旅行志向
  • 日本人旅行者の海外旅行志向 : 中国新疆ウイグル自治区の観光振興にむけて
  • ニホンジン リョコウシャ ノ カイガイ リョコウ シコウ : チュウゴク シンキョウウイグル ジチク ノ カンコウ シンコウ ニ ムケテ
  • ─中国新疆ウイグル自治区の観光振興にむけて─
  • Towards Tourism Promotion of the Xinjiang Uygur Autonomous Region, China

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The purpose of this research was to clarify the consciousness of Japanese tourists regarding the Xinjiang Uygur Autonomous Region, China, for tourism promotion. We distributed a questionnaire to Japanese tourists who were visiting Shirakami-Sanchi and Hiraizumi, which are famous tourist resorts in the Tohoku district of Japan. Our investigation yielded the following findings: 1) Japanese tourists expect to enjoy both natural scenes, and to be appraised of local history and culture. 2) Japanese tourists intending to visit parts of Asia expect to enjoy contact with local people, and a sense of “discovery” and “stimulation” during their foreign travel. 3) When shown photographs of four tourist resorts in Xinjiang Uygur Autonomous Region, they considered that in addition to nature, history and culture, there should be amenities for Japanese tourists.

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