ANALYSIS OF THE EFFECTIVENESS OF PERSUASIVE COMMUNICATION FOR PUBLIC TRANSPORTATION-ORIENTED-RESIDENTIAL CHOICE
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- TANIGUCHI Ayako
- 筑波大学大学院システム情報工学研究科
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- ASAMI Tomohide
- 東日本旅客鉄道株式会社
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- FUJII Satoshi
- 京都大学大学院工学研究科
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- ISHIDA Haruo
- 筑波大学大学院システム情報工学研究科
Bibliographic Information
- Other Title
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- 公共交通配慮型居住地選択に向けた説得的コミュニケーションの効果分析
Abstract
Recently, it is indicated that “compact city” that has efficient urban structure is important to ease traffic and environmental problems. In order to develop “compact city”, measures to induce people to publictransportation-oriented residential choice is the necessary step as much as regulation of land use. Because of the limitation to regulate people's residential location, the measures to induce people's voluntary behavior change in their residential choice will become important. In this study, we implemented experiments targeting students of university of Tsukuba who thought residential change. The student was divided by four groups; a control group, a group that received a residential room information brochure, a group that received the brochure with information of bus, a group that receives the brochure with a leaflet to persuade to choose a room with high accecibility to bus stops. As a resut, such information increased tendency to choose a room of apartment with high accecibility to bus stops.
Journal
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- Doboku Gakkai Ronbunshuu D
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Doboku Gakkai Ronbunshuu D 65 (4), 441-448, 2009
Japan Society of Civil Engineers
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Details 詳細情報について
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- CRID
- 1390282680229349120
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- NII Article ID
- 130004467343
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- ISSN
- 18806058
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- Text Lang
- ja
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- Data Source
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- JaLC
- Crossref
- CiNii Articles
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- Abstract License Flag
- Disallowed