Relationship between the Characteristics of Commercial Spaces and Evoked Tourist Activities

DOI Web Site
  • UEHARA Akira
    Graduate Schools of Urban Environmental Sciences Tokyo Metropolitan University
  • NAOI Taketo
    Graduate Schools of Urban Environmental Sciences Tokyo Metropolitan University
  • IIJIMA Shoji
    Graduate schools of Tourism Sciences University of the Ryukyus

Bibliographic Information

Other Title
  • 商業空間の場面特性と促されうる観光活動の関係
  • 商業空間の場面特性と促されうる観光活動の関係 : 観光専攻の大学生によるスライド評定と彼らがイメージする観光活動に関する調査
  • ショウギョウ クウカン ノ バメン トクセイ ト ウナガサレウル カンコウ カツドウ ノ カンケイ : カンコウ センコウ ノ ダイガクセイ ニ ヨル スライド ヒョウテイ ト カレ ラ ガ イメージ スル カンコウ カツドウ ニ カンスル チョウサ
  • 観光専攻の大学生によるスライド評定と彼らがイメージする観光活動に関する調査
  • Investigation about slide evaluation and their tourist activities image by university students majoring in tourism

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Description

This study examines the relationship between the characteristics of settings and tourist activities that are thought to be evoked there. First, a slide experiment using photographs of ten sites in Kokusai Street, Naha city, Okinawa prefecture, Japan, was conducted with 60 local students, and the sites were classified with use of cluster analysis based on the ratings. Then, an on-site survey about the ten sites was conducted with 31 local students. As a result, the ten sites were classified into ‘spaces for tourists’ and ‘spaces where local lives are sensed’. Moreover, the former spaces are suggested to encourage the purchase of tourist goods, acquisition of ‘already-known’ information about Okinawa, and communication with sales people while the latter spaces are considered to be places where tourists are encouraged to communicate with local residents while feeling local lives in calm atmospheres. This study elucidated differences in the evaluations of settings in the target commercial spaces and the relationship between the characteristics of the settings and tourist activities evoked at each setting, which is believed to have offered an approach to establish a framework to classify tourist activities at different settings in tourism destinations.

Journal

  • MERA Journal

    MERA Journal 19 (2), 1-10, 2017

    Man-Environment Research Association

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