Web-marketing and Consumer Behavior(<Special Issue>The Experience Economy in Web2.0 Era)

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  • Webマーケティングと消費者行動(<特集>Web世界における経験経済)
  • Webマーケティングと消費者行動
  • Web マーケティング ト ショウヒシャ コウドウ

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Abstract

The Internet business based on web becomes active in the 21st century, and information technology has rapidly changed the world. The enterprise management and consumer behavior has changed along with the change of marketing. Web-marketing has greatly changed the idea of marketing of the past depending on web sites and web technologies. In this paper, we examine web-marketing from various view-point, and discuss CRM corresponding to the changing consumer behavior. Furthermore, we argue the problems of marketing in the future and suggests an ideal way of marketing.

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