新製品開発におけるIT利用に関する概念モデル(<特集>ITとマーケティング)

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  • A Model of IT usage in New Product Development(<Special Issue>IT and Marketing)
  • 新製品開発におけるIT利用に関する概念モデル
  • シンセイヒン カイハツ ニ オケル IT リヨウ ニ カンスル ガイネン モデル

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This article shows a conceptual model about the organizational use of information technology (IT) tools in new product development (NPD) in business enterprises. This model is based on the organizational contingency theory, proposing that the gap between IT need and usage affects IT usage performance, which in turn influences NPD performance. IT need is determined by environmental uncertainty, organizational strategy and the quality of the project. IT usage is defined by the scope, frequency and lifecycle of IT tool use, which is affected by technological, financial and organizational factors. The positive research regarding the use of IT tools in new product development has only recently begun to accumulate. Therefore, this article contributes to the evolution of this research in that it attempts to propose a model that encompasses various factors by integrating IT usage model in the organization, the technology acceptance model (TAM) and the model of division integration in new product development.

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