Development of a New Process Model for Creating a New Product Concept

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  • 新製品コンセプト策定に至るプロセスモデルの構築
  • 新製品コンセプト策定に至るプロセスモデルの構築 : 研究者=実務者の視座による事例研究
  • シンセイヒン コンセプト サクテイ ニ イタル プロセスモデル ノ コウチク : ケンキュウシャ=ジツムシャ ノ シザ ニ ヨル ジレイ ケンキュウ
  • 研究者＝実務者の視座による事例研究
  • A Case Study from a Researcher=Practitioner Perspective

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Abstract

The purpose of this study is establishment of a conceptual model of new product concept development process. At first, we developed the conceptual model of new product concept development from two theoretical backgrounds about organizational learning. Next, in order to examine the effectiveness of the conceptual model in the business field, we applied the conceptual model to a development team and conducted research and analysis from a researcher=practitioner perspective. Consequently, a germ of ACDP cycle has been found, it was suggested that the conceptual model was possible to adapt to the development site.

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