Nissan's Revival and the Corporate DNA

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Bibliographic Information

Other Title
  • 日産自動社の復活と企業遺伝子
  • 日産ウェイとは
  • the significance and value of NISSAN WAY

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Description

Why and how has Nissan been drastically recovered? The essence of its recovering process is called NISSAN WAY, which is one of the most important behavioral compasses for Nissan's related 200 thousand people towards a sustainable growth. However, scrutinizing the Nissan's past history, it is becoming clear that the core message of NISSAN WAY is the same as the spirit of Nissan's founding period. In this thesis the relationship between NISSAN WAY and Nissan's corporate DNA will be clarified.

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Details 詳細情報について

  • CRID
    1390282680267001344
  • NII Article ID
    130000127252
  • DOI
    10.11287/jmda.8.141
  • ISSN
    18824544
    18834930
  • Text Lang
    ja
  • Data Source
    • JaLC
    • CiNii Articles
  • Abstract License Flag
    Disallowed

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