A Study on Website Marketing in SMEs in Japan

DOI
  • Natori Takashi
    Graduate School of Technology Management, Ritsumeikan University

Bibliographic Information

Other Title
  • 中小企業のウェブマーケティングに関する研究

Description

Because Website marketing can show a big effect without requiring a large amount of expense, it is useful marketing method for manufacturing SMEs. Since main clients of SMEs have been moving to overseas and Keiretsu system is collapsing, SMEs need to find new clients by using Website marketing to survive and to grow. We conducted questionnaire survey to SMEs and interviewed two SME firms to find out relationships between IT capability and Website marketing, as well as between Website marketing and management effects. As a result, there are clear relationships between them. At the same time, SMEs have big problems about establishing IT capability owing to lack of experience, knowledge and talented people.

Journal

Keywords

Details 詳細情報について

  • CRID
    1390282680267872768
  • NII Article ID
    130005084227
  • DOI
    10.11287/jmda.14.117
  • ISSN
    18824544
    18834930
  • Text Lang
    ja
  • Data Source
    • JaLC
    • CiNii Articles
  • Abstract License Flag
    Disallowed

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