-
- 宮本 文幸
- 株式会社資生堂
書誌事項
- タイトル別名
-
- Considerations in "Sensibility-to-mind type packaging": An Effective Method for Creating New Categories in the Cosmetics Market
- ケショウヒン シジョウ ニ オケル 「 シン カテゴリー ノ ソウゾウ 」 ノ タメ ノ コウカテキ アプローチホウ 「 カンセイ キオクガタ パッケージング 」 ニ カンスル コウサツ
この論文をさがす
抄録
The cosmetics market in Japan has been said to be mature for a long time. Many new companies enter this market every year and try to succeed. So the top companies' market shares are decr The purpose of this paper is to analyze the usage of the method named "Sensibility-to-mind type packaging" developed by the author. This method contains some rules and techniques for acquiring new demand by creating a new product category and many personal communications. We consider this theme from point of view of the famous marketing theories, the evidence from some cases where the author was involved and a hypothesis about the mechanism causes word of mouth from "Sensibility-to-mind type packaging".
収録刊行物
-
- 経営行動科学
-
経営行動科学 24 (2), 93-107, 2011
経営行動科学学会
- Tweet
キーワード
詳細情報 詳細情報について
-
- CRID
- 1390282680274324352
-
- NII論文ID
- 130003378686
-
- NII書誌ID
- AN10281730
-
- ISSN
- 18846432
- 09145206
-
- NDL書誌ID
- 023469564
-
- 本文言語コード
- en
-
- データソース種別
-
- JaLC
- NDL
- Crossref
- CiNii Articles
-
- 抄録ライセンスフラグ
- 使用不可