迅速な技術統合化戦略による企業の「Time To Market」の実現分析

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  • An Analysis of Realization of “Time to Market” under a Fast Technology Integration Strategy
  • ジンソクナ ギジュツ トウゴウカ センリャク ニ ヨル キギョウ ノ Time To Market ノ ジツゲン ブンセキ タイワン マザーボード メーカー ノ サイオオテ カセキデンノウ Asustek ノ ジレイ ヨリ
  • The Case of Taiwanese Motherboard Top Maker Asustek
  • 台湾マザーボードメーカーの最大手華碩電脳 (Asustek) の事例より

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In recent years, PC industry in Taiwan has grow rapidly.Particularly, Taiwanese motherboardproduction makers have been No.1 in global market share since the middle of the1990s. Facing global competition, a PC firm must develop adequate strategies in correspondenceto its own environmental challenges. This paper explores how Asustek could grow rapidlyand continue to remain in the position as a top maker.<BR>The findings indicate that Asustek considered “Time To Market” as the most importantmajor strategic issue in business due to the short life cycle of products and technology. A fasttechnology integration strategy was very important to the success of business. Therefore, Asustek recognized the importance of fast technology integration and its correspondence tostrategic issues. This paper showed that inter-firm connections and internal core knowledgewere the foundation of its fast technology integration competence. As a consequence, it wasable to convert from a fast follower into a fast designer. In addition, this paper also proposesa new inter-firm system, the cooperative system under contestable market.

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