観光地の集客施策に対する効果測定の試み

  • 山本 吉伸
    産業技術総合研究所 サービス工学研究センター

書誌事項

タイトル別名
  • Evaluating the effects of actions taken to attract visitors to sightseeing areas
  • — An Open Service Field behavior survey technology —
  • - オープンサービスフィールドにおける行動調査技術 -

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説明

Every year, actions are taken to attract more visitors to sightseeing areas, yet the effects of these actions are rarely evaluated. Basic data for assessing effects can be obtained by measuring the change in visitation patterns upon the introduction of actions. We did not have the technology, however, to track the migration behavior quantitatively and successively with reasonable cost. To address this problem, we developed an Open Service Field Point of Service (OSF-POS) method that is practical and cost-effective. A case study of this method for the Kinosaki spa resort (Hyogo Prefecture, Japan), highlighting collaboration with local authorities, business circles, and engineering experts, is reported in this paper.

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詳細情報 詳細情報について

  • CRID
    1390282680278082176
  • NII論文ID
    130004954021
  • DOI
    10.5571/syntheng.5.190
  • ISSN
    18832318
    18830978
  • 本文言語コード
    en
  • データソース種別
    • JaLC
    • Crossref
    • CiNii Articles
  • 抄録ライセンスフラグ
    使用不可

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