Autonomy in Management and Key Success Factors of the Urawa Red Diamonds
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- HIRATA Takeo
- Graduate School of Sport Sciences, Waseda University
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- SATO Shunichi
- Graduate School of Sport Sciences, Waseda University
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- URASHIMA Ryosuke
- Graduate School of Sport Sciences, Waseda University
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- SHIBATA Naoki
- Graduate School of Engineering, The University of Tokyo
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- KAJIKAWA Yuya
- Graduate School of Engineering, The University of Tokyo
Bibliographic Information
- Other Title
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- 浦和レッドダイヤモンズの自律的経営と成長要因
- ウラワ レッド ダイヤモンズ ノ ジリツテキ ケイエイ ト セイチョウ ヨウイン
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Abstract
The Urawa Red Diamonds is a representative "big club" in J1-league. It not only won the championship of the J-league 2006 season for the first time in the club's history, but also had an average of 45, 573 attendance per game in that year, which was the league record in the J-league history. Its annual income was 5.8 billion yen. But it was not an easy task for the club to realize this position. The management of the club had been strongly affected by the parent company. Because of the failure of the parent company, the team was demoted to the J2-league in the year 2000 season. The team's success came after the club gained autonomy in management and implemented active reforms. This paper reports on how the Urawa Red Diamonds increased the team performance, the attendance, and the revenue, leading to success.
Journal
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- Journal of Japan Society of Sports Industry
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Journal of Japan Society of Sports Industry 18 (1), 59-77, 2008
Japan Society of Sports Industry
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Details 詳細情報について
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- CRID
- 1390282680293537152
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- NII Article ID
- 130002034116
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- NII Book ID
- AA11424434
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- ISSN
- 18842534
- 13430688
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- NDL BIB ID
- 9487370
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- Text Lang
- ja
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- Data Source
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- JaLC
- NDL
- Crossref
- CiNii Articles
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- Abstract License Flag
- Disallowed