Consumer Information Search Behavior on the Internet

DOI

Bibliographic Information

Other Title
  • インターネット上の情報探索
  • A Possibility of Manipulation of Personal Influence Processes through the Internet
  • 消費者によって発信された体験・評価情報の探索プロセス

Description

This article attempts to develop a conceptual framework for consumer information search behavior on the Internet, based on other consumers' evaluation of products, services or brands. It begins with an overview ofthe Related Attributes Hypothesis of social comparison theory ("Goethals hypothesis"), and discusses the application of the hypothesis to consumer information search behavior on the Internet. The conclusion being that the "two-layer comparison model", underlying the hypothesis, suggests the possibility of manipulation over the personal influence processes through the Internet, which was considered virtually impossible prior to the Internet. The article then brings together insights from previous sections and sets forth a whole model for consumer information search behavior on the Internet.

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Details 詳細情報について

  • CRID
    1390282680293871744
  • NII Article ID
    130003441670
  • DOI
    10.11194/acs1993.13.1
  • ISSN
    18839576
    13469851
  • Article Type
    journal article
  • Data Source
    • JaLC
    • CiNii Articles
    • KAKEN
  • Abstract License Flag
    Disallowed

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