Distance Decay of J-League Season Ticket Purchase Rate and Its Determining Factors

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  • Ｊリーグシーズンチケット購買率の距離減衰率とその規定要因
  • Jリーグシーズンチケット コウバイリツ ノ キョリ ゲンスイリツ ト ソノ キテイ ヨウイン

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Abstract

    The purpose of this study was to estimate the distance decay parameters of J-League season ticket purchase rate, and to clarify the relationship between the distance decay parameters and population densities/competition of catchment areas. The total number of the sample was 53,727 which came from the season ticket holders of 20 J-League clubs in 2007. The distance and the population were calculated by using Geographic Information System. The findings of the analyses are summarized as follows;<BR>    A gradually weakening relationship between J-League season ticket purchase rate and distance from stadium was observed. Also it was shown that the distance factor has an effect on the J-League season ticket purchase rate. The distance decay rate of densely populated area is low (distance decay slope is gentle) , while the distance decay rate of thinly populated area is high (distance decay slope is steep) . The catchment areas of J-league season ticket compete with other clubs′ catchment areas in the densely populated regions. That is to say the spatial demand, which is the distance decay rate of J-League season tickets, is affected by the difference of city size and the existence of other competing clubs.

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