奇瑞汽車の競争力形成プロセス

Chery Automobile, one of new entrant to Chinese passenger car market as an Independent Chinese Automobile Manufacturers (ICAM), has achieved a high speed growth since 2000. About Chery's high speed growth, scholars had indicated that it extremely benefited from Chery's strategy that used key parts in their own cars, for example such like engine, which are made by outside supplier for other assemblers. See Marugawa (2007). But the point is that there was no mention had been delivered on inner processes of competitiveness creation those had been carried out by Chery Automobile in any existing studies. So, the aim of this paper is to clarify those inner processes through three aspects that mainly relate with reinforcement in Chery's R & D ability.<br>Firstly, this paper will give the reason that why Chery depended on outside key parts. We will see that outside key parts did help Chery expand rapidly in its early stage. But on the other hand, it made Chery be involved in intellectual property right troubles with Volkswagen and GM since 2002. These troubles impeded the possibility of Chery's further growth greatly.<br>Secondly, this paper will clarify how Chery avoided those intellectual property right troubles by trying to reinforce its inner ability of R & D by a) headhunting competent engineer both from domestic and oversea companies, b) taking in skill and know-how systematically through joint-project on R & D with famous foreign research institutions, c) organizing own key supplier chain by founding subsidiaries with multinational parts supplier and engineers who have experience on parts R & D.<br>Finally, as conclusion, this paper will note that behind the high speed growth achieved by Chery that not only support from outside key parts in early stage, also the reinforcement on inner R & D ability do so much more to the current Chery's competitiveness comparing with the former.