Overview of Sport Sponsorship Research
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- Tsuji Yosuke
- University of the Ryukyus
Bibliographic Information
- Other Title
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- スポーツスポンサーシップ研究概説
- スポーツスポンサーシップ ケンキュウ ガイセツ
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Abstract
The purpose of this paper is to provide an overview of sport sponsorship with a focus on its research areas. Sport sponsorship has seen a tremendous growth in the past couple of decades with companies spending over 46 billion US dollars in 2010 worldwide (IEG, 2011). With this growth, this specific medium has caught the attention of both practitioners and academicians with respect to its nature and its effectiveness among others. The paper aims to provide the definition of and the uniqueness of the medium, explains some of the theoretical frameworks of past sport sponsorship research, and makes suggestions for future research.
Journal
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- Japanese Journal of Sport Management
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Japanese Journal of Sport Management 3 (1), 23-34, 2011
Japanese Association for Sport Management
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Details 詳細情報について
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- CRID
- 1390282680315192192
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- NII Article ID
- 130002140653
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- NII Book ID
- AA12410300
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- ISSN
- 21850313
- 18840094
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- NDL BIB ID
- 023394600
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- Text Lang
- en
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- Data Source
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- JaLC
- NDL
- Crossref
- CiNii Articles
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- Abstract License Flag
- Disallowed
