The Role of Negative Campaigning in Elections

DOI

Bibliographic Information

Other Title
  • 選挙におけるネガティブ・キャンペーンの役割

Description

This paper examines campaign strategies of parties in elections, and investigates a role of a negative campaign. It shows that a negative campaign can be an optimal strategy in some cases. One interesting case is that one party chooses a positive campaign that accommodates its pledge to that of opponent and the other party chooses a negative campaign that discriminates opponent's pledge from its own in a Nash equilibrium. Although positive campaigns only reveal positive effects of policies, the negative campaign works to reveal negative effects of the opponent's policy. Thus negative campaigns contribute to show the true effects of policies to voters.

Journal

Details 詳細情報について

  • CRID
    1390282680336345728
  • NII Article ID
    130004006318
  • DOI
    10.11228/pcs1981.2001.31
  • ISSN
    18846483
    02869624
  • Data Source
    • JaLC
    • CiNii Articles
  • Abstract License Flag
    Disallowed

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