The Most Successful Media Event in History:

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  • 史上もっとも成功したメディア・イベント
  • 史上もっとも成功したメディア・イベント : アメリカにおける2016年リオ五輪のテレビ放送
  • シジョウ モットモ セイコウ シタ メディア ・ イベント : アメリカ ニ オケル 2016ネン リオ ゴリン ノ テレビ ホウソウ
  • ―アメリカにおける2016年リオ五輪のテレビ放送―
  • American Television Coverage of the 2016 Rio Olympics

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Abstract

<p>　This paper examines the television coverage of the 2016 Summer Olympic Games in Rio de Janeiro. The paper first summarizes the income generated from the sale of broadcast rights. The fees paid by NBCUniversal, the holder of the rights to Rio 2016 in the USA, have consistently provided 1/4 of the International Olympic Committee’s total revenue. Rio was the 15th Games broadcast by NBC, the most of any broadcaster in America. NBCUniversal broadcast 2,084 hours of linear programming across 11 networks, and live streamed 4,500 hours via NBCOlympics.com and the NBC Sports app. <br>　This paper presents several issues that previous research has raised concerning NBC’s coverage of the Olympics. It also introduces some criticisms that appeared in the US media during the Rio Games. Although there is only a small time difference between Rio and the US, little live coverage was provided by the flagship network NBC. The prerecorded coverage was heavily edited and packaged, and it focused mainly on American athletes. <br>　The producers of NBC’s Olympic coverage claim that most viewers are not sports fans and prefer a packaged story. It can be assumed that NBC’s policy is to maximize revenue from the games by attracting nonfans to its free-to-air channels with packaged stories (thereby increasing income from ad fees through higher ratings) and forcing fans who want more of the competition to fee-charging channels and sites. <br>　The paper concludes by pointing out the role of the Internet and social media in opening up discourse surrounding the Olympics.</p>

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