The Effects of colorizing and Positioning Pictures in the Newspaper Layout on its Image : A study on Newspaper Layout(9)

DOI 1 Citations 8 References

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Other Title
  • 写真のカラー化とレイアウト位置の差異が新聞紙面イメージに及ぼす影響 : 新聞紙面レイアウトに関する研究(9)

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Description

The colorization of newspapers today is clearly visible. The aim of this paper is, through studying the effect the colorization of pictures and their position in the layout has on a newspaper's image, to arrive at a guideline to be used for future reference when dealing with the design of color newspaper pages. The sensory evaluation of 10 samples comprising five newspaper layout patterns with color pictures and their black-and-white counterparts was conducted following the SD method. The experiment took place in 1992 and involved 40 university students. Each sample was analyzed according to factor analysis. The results are as follows : 1) Three factors : uniqueness, clearness, and reliability, were obtained. 2) Pages with color pictures in their layout were evaluated to possess greater clearness and uniqueness than pages with black-and-white pictures in their layout. 3) It was observed that pages with pictures on the left side of the layout tended to impart an impression of uniqueness and freshness. 4) Newspaper pages in which a color picture was layed out in the center imparted a serious, reliable, bright, and friendly impression.

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Details 詳細情報について

  • CRID
    1390282680389014400
  • NII Article ID
    110003824984
  • NII Book ID
    AN00150292
  • DOI
    10.11247/jssdj.43.23
  • ISSN
    21865221
    09108173
  • Text Lang
    en
  • Data Source
    • JaLC
    • CiNii Articles
  • Abstract License Flag
    Disallowed

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