Development of Vacuum Cleaners based on Quantities and Main Contents of Advertisements : A Study on Design Development of Vacuum Cleaners after 1945 in Japan(1)

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Other Title
  • 新聞広告の量と主要訴求内容に基づく電気掃除機の変遷 : 戦後日本における電気掃除機デザインの変遷過程に関する調査・研究(1)

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Abstract

This paper intends to clarify the outline of development on Vacuum Cleaners by collecting a Japanese leading newspaper advertisements published from 1953 to 1990. Four phases and five viewpoints were considered through investigation into changing on frequency and volume size of the advertisements, efficiencies of dust vacuuming, pricings, namings, and headlines, by relating with some statistical data. In the result, it was obtained that; (1) The first period is the market finding time when the shift from brooms to vacuum cleaners was appealed. (2) The second period is the rapid growing time when various improvements were carried out and competition among manufacturers was actualized. (3) The third period is the stable growing time when the former planning ways were modified and new ways were groped. (4) The fourth period is the value adding time when the plannings to propose new lifestyles were expanded and post-mature ways were tried. (5) The viewpoints to analyze development process were classified as follows; basic function, operation, additional function, influence decreasing and styling.

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Details 詳細情報について

  • CRID
    1390282680389242496
  • NII Article ID
    110008445112
  • NII Book ID
    AN00150292
  • DOI
    10.11247/jssdj.42.69_2
  • ISSN
    21865221
    09108173
  • Text Lang
    ja
  • Data Source
    • JaLC
    • CiNii Articles
  • Abstract License Flag
    Disallowed

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