On Visual Impression of Layout Elements in Newspaper : Study on Layout of Newspaper (5)

DOI 1 Citations

Bibliographic Information

Other Title
  • レイアウト構成要素の与えるイメージの検討 : 新聞紙面レイアウトに関する研究(5)

Description

This paper investigates the visual impression of newspaper layout. The character composition, the photograph and the rule are selected as the layout elements. An experiment on visual impression of 8 samples of newspaper layout with the variation of the layout elements is carried out on the basis of the Asahi Shimbun, one of the existing newspaper. The results are summerized as follows. 1. The layouts with the existing character composition are evaluated to be rather credible. The layouts with "the new N type" (Asahi Simbun Publishing Co.) of 108% proposed in the previous paper are evaluated to be readable, striking, warm and new. 2. The larger photograph is evaluated to be striking, warm and familiar. 3. The presence of the rule is evaluated to be credible. Thus, it may be concluded that more readable, powerful, warm and credible newspaper can be realized by the layout of the newspaper with the large size of the character, the large size of the photograph and the presence of the rule.

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Details 詳細情報について

  • CRID
    1390282680390376320
  • NII Article ID
    110008443958
  • DOI
    10.11247/jssdj.1988.21_1
  • ISSN
    21865221
    09108173
  • Text Lang
    ja
  • Data Source
    • JaLC
    • CiNii Articles
  • Abstract License Flag
    Disallowed

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