商品名に見るアメリカ英語と背景文化

DOI

Description

In this paper, I focus on brand names as a study of language and culture, and maintain that their linguistic and cultural features are significant in understanding American English. Through the examination of concrete examples of brand names found in cartoons and newspapers written in American English, I try to shed light on various expressions and meanings of brand names, including the linguistic changes (conversion) they undergo. Possibilities and problems for further research will be also discussed.

Journal

Keywords

Details 詳細情報について

  • CRID
    1390282680398823680
  • NII Article ID
    130003358368
  • DOI
    10.11293/jaces1962.2007.46_79
  • ISSN
    21870039
    24368016
    21861420
  • Text Lang
    ja
  • Data Source
    • JaLC
    • CiNii Articles
  • Abstract License Flag
    Disallowed

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