Elucidation of Factors Predicting the Impression of “ Yuru-sa ” in Japanese Yuru-kyara Mascot Characters
-
- JIYAVORANANDA Sittiphan
- Graduate School of Comprehensive Human Sciences, University of Tsukuba
-
- ISHIKAWA Hiroko
- Graduate School of Comprehensive Human Sciences, University of Tsukuba
-
- SAKAI Shunsuke
- Graduate School of Comprehensive Human Sciences, University of Tsukuba
-
- YAMANAKA Katsuo
- Graduate School of Comprehensive Human Sciences, University of Tsukuba
-
- YAMANAKA Toshimasa
- Graduate School of Comprehensive Human Sciences, University of Tsukuba
-
- MASUDA Tomoyuki
- Graduate School of Comprehensive Human Sciences, University of Tsukuba
書誌事項
- タイトル別名
-
- Elucidation of Factors Predicting the Impression of “<I>Yuru-sa</I>” in Japanese Yuru-kyara Mascot Characters
- Elucidation of Factors Predicting the Impression of “<I>Yuru-sa</I>” in Japanese Yuru-kyara Mascot Characters
抄録
In recent years, “Yuru-kyara” mascots, a class of mascot characters popularized by their characteristic of “yuru-sa”, have played important roles in the promotions of regional events and products. Although previous studies implicated the importance of structural and emotional factors for yuru-sa in Yuru-kyara mascots, it is unclear what factors affect or predict the impression of yuru-sa in these mascots. Here we examined structural and emotional factors that predict the yuru-sa impression in Yuru-kyara mascots. The independent t-tests and multiple regression analyses revealed that the factors of “childlikeness” and “friendliness” may correlate with a stronger impression of yuru-sa. Furthermore, we found that altering the ratio or size of structural factors showed different levels of the yuru-sa impression on the perceivers. We propose that our results may facilitate the design of Yuru-kyara mascots to be more appealing and effective in promoting brand images of local communities.
収録刊行物
-
- International Journal of Affective Engineering
-
International Journal of Affective Engineering 15 (3), 231-238, 2016
日本感性工学会
- Tweet
詳細情報
-
- CRID
- 1390282680457892224
-
- NII論文ID
- 130006935849
-
- ISSN
- 21875413
-
- HANDLE
- 2241/00151108
-
- 本文言語コード
- en
-
- データソース種別
-
- JaLC
- IRDB
- Crossref
- CiNii Articles
- KAKEN
-
- 抄録ライセンスフラグ
- 使用不可